The business applicant of trade marks

Trade marks are not only about stopping others from copying a brand. They are often required to support commercial activity. Licensing, franchising and brand partnerships usually depend on clear trade mark ownership. Without registered rights, these arrangements become harder to structure and riskier to operate.

Trade marks are also important for online enforcement. Many platforms rely on registered trade marks when deciding whether to remove infringing listings, accounts or domain names. Businesses with registrations can act faster and with fewer steps than those relying on unregistered rights.

From an investment or exit perspective, trade marks reduce uncertainty. Buyers want to know that the brand belongs to the business and can be protected after completion. A clear trade mark portfolio helps show that the business has control over its core assets and has taken steps to protect them.

If you’re serious about protecting your brand, we’ll make sure your registration is solid from day one and stays that way.