The application process

Registering a trade mark involves more than submitting a form. The first step is defining what goods or services the mark will cover. Trade mark rights only apply to the those goods and/or services listed in the application, so the scope needs to be carefully crafted. A trade mark does not give general ownership of a word or logo in all situations.

After filing, the trade mark office examines the application. It checks whether the mark meets legal requirements and whether it conflicts with earlier registered marks. If there are problems, objections may be raised and must be addressed before the application can move forward. Some applications are refused at this stage.

If the application passes examination, it is published to allow third parties to object. If no opposition is filed, the mark is registered. Registration lasts for ten years and can be renewed indefinitely. Once registered, the owner must use the mark and monitor it. Registration gives rights, but those rights need to be maintained and enforced.