Can you register a trade mark yourself?

Yes, you can file a trade mark application directly with the UKIPO if you have a UK address for service and genuinely intend to use the mark. But while the process looks simple, getting it wrong can mean wasted fees, unenforceable rights or even losing your brand altogether.

At TRADEMAKR, we see this often: a business files on its own, receives a registration, but later discovers it doesn’t actually protect what they thought it did.

The risks of DIY applications

1. Choosing the wrong classes and terms

   Most self-filed applications fail because the goods and services are described incorrectly. The UKIPO uses the NICE classification system - 45 categories of goods and services - and the precise wording matters.

   
   

   Too narrow, and your protection is incomplete. Too broad, and it can be challenged or refused. Once filed, you can’t expand your scope, and unused terms may be vulnerable to cancellation for non-use.

2. Overlooking clearance searches

   Even if your application is accepted, earlier rights owners can oppose it. Without clearance searches, you risk expensive opposition proceedings or having to rebrand after launch.

   
   

   A search conducted by our team helps you understand the risk of conflicts before the application is filed, saving time, cost and frustration later.

3. Naming the wrong owner

   If you file in your own name instead of your company’s - or vice versa - the registration may be invalid or difficult to enforce. Ownership and address details must exactly match the entity that owns and uses the brand.

4. Procedural and technical errors

   Marks must be shown clearly (especially stylised logos or colour claims). Missed deadlines, incomplete details or unclear representations can lead to refusal or loss of your filing date. Once deadlines expire, you’ll need to start again, which would mean losing priority over anyone who’s filed since.

5. Hidden risks after registration
   • Non-use: If you don’t use your mark within five years, it can be revoked.
   • Business changes: Expanding into new products, services or territories usually requires additional filings.
   • Brand updates: A refreshed logo or word mark isn’t automatically protected by your old registration.

   Our ongoing monitoring and maintenance support ensures your protection keeps pace with your brand.

Why professional help is worth it

Registering a trade mark correctly isn’t just about completing a form; it’s about securing an asset that underpins your brand’s value.

At TRADEMAKR, we handle every step: clearance checks, classification, filing, responses, management, maintenance and renewals. The cost of doing it right once is far lower than the cost of fixing it later.

The bottom line

You can register a trade mark yourself, but it’s easy to make expensive mistakes.

Done properly, it’s a lasting asset that protects your brand, reputation and growth.

Done badly, it’s just a piece of paper.

If you’re serious about protecting your brand, we’ll make sure your registration is solid from day one and stays that way.